Our Story

A Lifelong Passion for Dance

Blackfeather Dancewear was founded by Michelle Romeril, whose love of dance began at the age of eight. That early spark grew into a lifelong commitment—as a dancer, educator, and entrepreneur.

From Studio to Store

Michelle went on to establish her own dance school, which she grew to over 300 students. After many successful years, she sold the school to focus on a new vision: making beautiful, well-made dancewear more accessible to dancers, parents, and teachers across the UK and beyond.

Created by Dancers, for Dancers

With firsthand experience of the challenges faced by schools and families—whether sourcing costumes, managing uniform orders, or finding everyday dancewear that truly performs—Michelle set out to create a business that understands those needs from the inside out.

A Unique UK Offering

Blackfeather is proud to be the UK’s only dedicated supplier offering such an extensive range of dancewear brands and styles from around the world. From studio staples to stage-ready costumes, customers can find everything they need in one place—curated with care, experience, and an eye for quality.

Personal, Honest Service

At Blackfeather, quality and service go hand in hand. Michelle’s background means every product is carefully chosen, and every customer is treated with care. From custom orders to last-minute competition needs, the Blackfeather Team is here to help.

Direct Access to Weissman USA

Blackfeather offers direct importing of Weissman costumes from the USA—saving time, stress, and hidden costs for customers. Whether you’re a school ordering uniforms or a solo performer needing a standout look, the process is made smooth and hassle-free.

Still in the World of Dance

Today, Michelle is also a proud dance mum. This keeps her grounded in the real, everyday experiences of dancers and families—and ensures that Blackfeather stays connected to the heart of the dance community.